Market research Wintersport-Arena Sauerland

In recent years the winter sports arena Sauerland has been the German winter sports region with the highest investments into ski area infrastructure. For the 2013/13 season the news included the first detachable eight seater chair lift aft and the largest ski area in Germany - thanks to the interconnection of the Winterberg and Kappe ski areas by another new detachable chairlift. Just in time for the ski season a new quality initiative got started: the online-based visitor survey on the basis of the research and benchmarking tool QMF just recently developed by Montenius Consult. Initially, a total of eight ski areas in the Sauerland will measure customer satisfaction, identify guest needs and perform industry-wide benchmarking with the help of QMF. The latter is made possible by the simultaneous introduction of the QMF in other ski areas of the Central German Uplands. Find out more about QMF here.

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