Product development Wintersport-Arena Sauerland

The Wintersport-Arena Sauerland has invested heavily in recent years, in the expansion of snowmaking and ski lifts. Now the offerings for the target group of children and families shall be extended. Basis for future children's and youth marketing of the Wintersport-Arena is a story about three characters that Christoph Schrahe has written exclusively for the client. From this story a lot of new offers can be derived, rangig from adventure trails over ski school excersises and picture books to apps and merchandising products

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